ABOUT - A
The ISĒ philosophy is defined by a sincere dedication to timeless and sustainable design. Minimal lines are dovetailed into a vision of form that is grounded in the present and has at its heart the joy of generations to come. Balancing modernity with art, each ISĒ piece is crafted with the values of purposeful quality and meticulous detail. Integrity and transparency define ISĒ’s process of creation, connecting the hands which carefully sew, stitch and fold with those that embrace the ISĒ lifestyle at home.
Our design philosophy stems from a deeply held belief that luxury lasts lifetimes and across generations. Organic is integral to all ISĒ fabric, which is assiduously sourced from farmers and producers who cultivate nature as a philosophy of life. Clean lines that blend functionality with pared elegance are our defining hallmark of form. Inspired by the Japanese vision of wabi, which finds appeal in humble simplicity, we honour raw textures immersed in a beauty that is enhanced with each wash and made personal through use.
“ISĒ extends far beyond the definition of a lifestyle brand. It is a nuanced reflection of my unique sense of being and considered sensitivity towards nature.
With each box that I packed and unpacked as I moved across continents and time, I grew evermore aware of the unifying sense of style that would step outside the confines of my wardrobe. It would pervade the furnishings, the fabric textures and interior decorative accessories that characterized my living spaces, expressing my love for considered detailed, minimal design and timeless sophistication.
ISĒ ultimately draws together the threads of this layered, balanced aesthetic. Every carefully conceived product is an ode to understated luxury, transforming the essence of my distinct style into a tangible expression. A style that never ceases to evolve, it imbues each ISĒ thread, button and weave to connect you with my personal experience of design; with the people that shaped it, and with the roads I travelled to discover and embrace it. Above all, ISĒ is a positive statement of design crafted with intention and sensibility.” Lilian Tran